Background
My Culture is a new proposition built around offering customers the choice of fast, healthy and fresh yoghurt based food in a retail environment.My Culture means that consumers no longer have to choose unhealthy foods on the go instead they can stop into our bright, modern and fresh new outlets and enjoy a fresh and healthy alternative.
My Choice, My Life, My Health
- My is a unique new preventative health product
- Our philosophy positively influences a human’s wellbeing through physical, psychological and visual factors
- We are incorporating the latest scientific research in several areas, including colour therapy, into My”s product development
- The My experience is directed towards positive impact on health and eliminating negative emotions
Concept
- My is a new range of healthy frozen and non-frozen yogurt-based products
- It is an organic, pro-biotic and pre-biotis dessert and snack food containing unique and scientifically proven health giving properties
- We include vegetable based products generating more healthy choices for our customers
- Available in a wide range of zero-fat, cholesterol, sugar and gluten-free varieties, My products will suit all budgets and fit seamlessly into even the busiest lifestyles
- My is more than yogurt, it is a lifestyle choice